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How to win this election
In terms of the things that we
as individuals can do to determine the outcome of our primary in
Pennsylvania (and later hopefully the general election), it all comes down
to implementing an election technique called grassroots campaigning.
This tactic relies on a fairly large and motivated campaign workforce to
achieve some very specific goals. The process is three stages which
are described here.
Step 1: Voter
Identification
This largely consists of
telephone work although this can be done less efficiently in door to door
activity and in many cases must be supplemented with door to door work.
It involves the following basic components:
- Using the wonderful online database provided by the campaign all
Republican voters are called to assess their intention of who they will
vote for. Call scripts are provided at the web site. This is
not done as a representative of the campaign you represent but as an
anonymous survey group. This is important as identifying the
campaign you are associated with will skew the results and make them
useless. We want to separate the people who will definitely vote for
our guy, the ones who will definitely vote for the others and the great
majority in between who are only leaning or undecided.
- Additionally you will be able to ascertain the issues that each voter
is most concerned with.
- You and other precinct volunteers will use the excellent online
interface provided by the national campaign to work all of people in your
precinct with this technique. Of course phone numbers are provided
for most people. You will be able to log candidate voting
preferences as well as the issues the voter is concerned with.
Step 2: Canvassing
- With the voters separated into three groups (Paul supporters, other
candidates supporters and the great majority remaining subject to
influence), the real work begins. The Paul supporters get our
attention to the extent that we can service their needs for yard signs, as
a resource for volunteers and perhaps attendance at rallies and events of
that nature. The supporters of other candidates get put in a deep
dark hole. They are lost in body and spirit and we will not waste our
time with them.
- The last group of people should constitute the battleground upon which
campaigns are won. We know that they are undecided or just leaning a
particularly way (largely as a result of brainwashing by the media).
But as a great philosopher once said, they can unlearn what they have
learned. At least a lot in this group should be susceptible to
getting their brain washed. Our canvassing efforts are mostly door
to door but will involve some phone work too. Basically we want to
target each voter with specific and targeted communications such as slim
jims and door hangers as well as direct campaign worker to voter contact
that address issues that they are concerned with. If they are
concerned about the economy we want to make sure they know our candidate's
position on the economy. His position on Iraq is not so important
since the voter isn't as concerned about that. This is why getting
the Voter ID surveys right up front is so important.
- During this phase we need to continue to assess the position of
formerly uncommitted voters by identifying voters we have brought over to
the Ron Paul camp. This all of course gets logged into that
wonderful online database.
- To the extent Ron Paul voters cannot get to the polls (college
student, ill or informed) you can assist them with the
Absentee Ballot Application. We
need to assess (and log) difficulties our voters might have in getting to
the polls so we can make arrangements to help
Step 3: Get Out The Vote
(GOTV)
As we get down to the last
week or so of the campaign, we start shifting into GOTV mode in which we
principally focus on efforts to get our previously identified voters to the
polls.
- First of all we are only interested in getting our voters to vote.
We just as soon people voting for out opponents stay home so we won't have
any contact with those poor lost souls.
- We need to set up the systems necessary to service our voters who
we've previously identified they need assistance getting to the polls.
This might involve driving them to the polls for example.
- During the GOTV period we will target our voters with reminders via
phone or in person about voting. We don't want to be overbearing
about this with 4 calls in the same day but the bottom line is that we
want to insure that no one overlooks voting for our candidate because we
didn't remind them in time.
- The last part of this process is to have a poll watcher at every poll
recording when one of our people vote (Ron Paul voters are our people
after all). They will have a list of Ron Paul voters (previously
identified in steps 1 and 2) and they will periodically communicate who
has voted during the course of the day. This will be logged in the
database so that people can be called on election day as a last reminder.
- We can be handing out literature to people coming to the polls on
election day but in the scheme of things this is the lowest priority
activity and is only designed to influence the vote a bit not get it out.
As you
can imagine, this is a very labor intensive process. None of our
opponents can come close to matching the numbers and passion of our
supporters in this election. In election terms this is the principal
advantage we have over the opposition (besides being the only campaign to
have a candidate with principles). We are competitive with money but
the media is mostly against us. The other candidates rely largely on
the mass marketing brainwashing media monopolies (say that fast) to
manipulate voters which means we have to connect directly with voters to
override this programming. This approach to grassroots campaigning is
the way to accomplish that.
Last Thoughts
Here's
my checklist on how to get started:
- First register at
www.RonPaul2008.com as a precinct leader. All this does is give
you access to the online data for your precinct. This doesn't
necessarily mean you will be running the precinct (precinct worker might
have been a better term but obviously the Paul campaign considers you a
leader for supporting this effort) as there will likely be 4-6 people in
many precincts and some division of labor will occur. We can work
out those details as people get up to speed on the system.
- Once you are signed up, explore the videos and other resources in the
system. Remember that the voter data is confidential for use only in
the campaign but explore as much of it as you have time for. In
particular watch all of the training videos in the Precinct section as
they will give you a lot of specifics of how the grassroots process works
in great detail.
- Each county organization needs to have an actual organization.
Logically we will divide up our county first into regions that track with
State Rep districts so this will require 6 regional coordinators.
There will be on average 26 precincts within each region so we will
further have to divide each region among 4 or 5 more people which we'll
call Precinct Supervisors. That means that between Regional
Coordinators and Precinct Supervisors we need about 25 to 30 coordinator
type people over the precincts.
- The good news is that we have over 500 people who have expressed an
interest with the national campaign in being a volunteer. A
significant number of these people will be able to fill these rolls,
precinct workers as well as a lot of other campaign assignments not
addressed here. And, I know that this is just the tip of the iceberg
of volunteers. Our main challenge is to quickly assimilate and get
this initial group up to speed so we can handle the additional volunteers
just on the horizon.
- Anyone interested in helping us get organized with a
management/supervisory role should contact Mike Nixson directly at
MikeNixson@cpalpac.com.
If you haven't already volunteered for general campaign work go to our
volunteer form on this site.
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